‘ESPN Star Sports’ bagged the broadcasting rights in India for the 2010 FIFA World Cup tournament. Read on to zero in on the live broadcast/telecast schedule for the 2010 World Cup matches.

2010 FIFA World Cup Broadcast

Football, like music, is a universal language, it’s then no surprise that the game is extremely popular in India and the Indian Subcontinent. There was recently a big hustle and bustle between television channels for the broadcasting rights of the FIFA World Cup 2010. Three channels placed bids for the broadcasting rights – Ten Sports, Neo Sports and ESPN Star Sports. Ten Sports put forth a bid of US$35 million while Neo Sports put forth one of US$28 million. However, it was ESPN Star Sports who emerged the victor in the ‘Battle of Bids’ with a bid of US$40 million. ESPN Star Sports, obviously, clinched the deal since it made the highest bid. Ironically, the rights for the 2006 FIFA World Cup was bagged for US$8 million while the rights for the 2002 FIFA World Cup was bagged for a paltry US$ 3 million. ESPN, in the Indian subcontinent, will be now responsible for bringing live telecasts of the 2010 FIFA World Cup matches for the fans of the game. The matches will be telecasted in India, Sri Lanka, Bangladesh, Nepal, Bhutan and Pakistan. Read on to zero in on ESPN’s broadcasting schedule for the 2010 World Cup matches.
 
2010 FIFA World Cup Broadcasting Schedule For India
 
*Stage 1 - Group Stage
 
Group A
Date
Match
Time
Venue
June 11
South Africa Vs Mexico
7:30pm
Johannesburg
June 12
Uruguay Vs France
12:00am
Cape Town
June 17
South Africa Vs Uruguay
12:00am
Tshwane/Pretoria
June 18
France Vs Mexico
12:00am
Polokwane
June 22
Mexico Vs Uruguay
7:30pm
Rustenburg
June 22
 France Vs South Africa
7:30pm
Mangaung/Bloemfontein
 
Group B
Date
Match
Time
Venue
June 12
Argentina Vs Nigeria
7:30pm
Johannesburg
June 12
Korea Republic Vs Greece
5:00pm
Nelson Mandela Bay/Port Elizabeth
June 17
Greece Vs Nigeria
7:30pm
Mangaung/Bloemfontein
June 17
Argentina Vs Korea Republic
5:00pm
Johannesburg
June 23
Nigeria Vs Korea Republic
12:00am
Durban
June 23
Greece Vs Argentina
12:00am
Polokwane
 
Group C
Date
Match
Time
Venue
June 13
England Vs USA
12:00am
Rustenburg
June 13
Algeria Vs Slovenia
5:00pm
Polokwane
June 18
Slovenia Vs USA
7:30pm
Johannesburg
June 19
England Vs Algeria
12:00am
Cape Town
June 24
Slovenia Vs England
7:30pm
Nelson Mandela Bay/Port Elizabeth
June 24
USA Vs Algeria
7:30pm
Tshwane/Pretoria
 
Group D
Date
Match
Time
Venue
June 14
Germany Vs Australia
12:00am
Durban
June 13
Serbia Vs Ghana
7:30pm
Tshwane/Pretoria
June 18
Germany Vs Serbia
5:00pm
Nelson Mandela Bay/Port Elizabeth
June 19
Ghana Vs Australia
7:30pm
Rustenburg
June 24
Ghana Vs Germany           
12:00am
Johannesburg 
June 24
Australia Vs Serbia
12:00am
Nelspruit
 
Group E
Date
Match
Time
Venue
June 14
Netherlands Vs Denmark
5:00pm
Johannesburg         
June 14
Japan Vs Cameroon
7:30pm
Mangaung/Bloemfontein
June 19
Netherlands Vs Japan
5:00pm
Durban
June 20
Cameroon Vs Denmark
12:00am
Tshwane/Pretoria
June 25
Denmark Vs Japan
12:00am
Rustenburg
June 25
Cameroon Vs Netherlands
12:00am
Cape Town
 
Group F
Date
Match
Time
Venue
June 15
Italy Vs Paraguay
12:00am
Cape Town
June 15
New Zealand Vs Slovakia
5:00am
Rustenburg
June 20
Slovakia Vs Paraguay
5:00am
Mangaung/Bloemfontein
June 20
Italy Vs New Zealand
7:30pm
Nelspruit
June 24
Slovakia Vs Italy      
7:30pm
Johannesburg
June 24
Paraguay Vs New Zealand
7:30pm
Polokwane
 
Group G
Date
Match
Time
Venue
June 15
Côte d'Ivoire Vs Portugal
7:30pm
Nelson Mandela Bay/Port Elizabeth
June 16
Brazil Vs Korea DPR
12:00am
Johannesburg
June 21
Brazil Vs Côte d'Ivoire
12:00am
Johannesburg
June 21
Portugal Vs Korea DPR
5:00pm
Cape Town
June 25
Portugal Vs Brazil
7:30pm
Durban
June 25
Korea DPR Vs Côte d'Ivoire
7:30pm
Nelspruit
 
Group H
Date
Match
Time
Venue
June 16
Honduras Vs Chile
5:00pm
Nelspruit
June 16
Spain Vs Switzerland
7:30pm
Durban
June 21
Chile Vs Switzerland
7:30pm
Nelson Mandela Bay/Port Elizabeth
June 22
Spain Vs Honduras
12:00am
Johannesburg
June 26
Chile Vs Spain
12:00am
Tshwane/Pretoria
June 26
Switzerland Vs Honduras
12:00am
Mangaung/Bloemfontein
 
 
 
*Stage 2
Round Of 16
Date
Match
Time
Venue
June 26
1A Vs 2B
7:30pm
Nelson Mandela Bay/Port Elizabeth
June 27
1C Vs 2D      
12:00am
Rustenburg
June 27
1D Vs 2C      
7:30pm
Mangaung/Bloemfontein            
June 28
1B Vs 2A
12:00am
Johannesburg
June 28
1E Vs 2F
7:30pm
Durban
June 29
1G Vs 2H
12:00am
Johannesburg
June 29
1F Vs 2E       
7:30pm
Tshwane/Pretoria
June 23
1H Vs 2G
12:00am
Cape Town
 
Quarter-Finals
Date
Match
Time
Venue
July 02
W53 Vs W54
7:30pm
Nelson Mandela Bay/Port Elizabeth
July 03
W49 Vs W50
12:00am
Johannesburg
July 03
W52 Vs W51
7:30pm
Cape Town
July 04
W55 Vs W56
12:00am
Johannesburg
 
Semi-Finals
Date
Match
Time
Venue
July 07
W58 Vs W57
12:00am
Cape Town
July 08
W59 Vs W60
12:00am
Durban
 
Third Place Match
Date
Match
Time
Venue
July 11
L61 Vs L62   
12:00am
Nelson Mandela Bay/Port Elizabeth
 
 
Final
Date
Match
Time
Venue
July 12
W61 Vs W62
12:00am
Johannesburg
 
 
With the popularity of football increasing in India every passing day, the acquisition of rights to telecast the FIFA World Cup 2010 recently witnessed a mad scramble among television channels. Ultimately it was ESPN Star Sports which emerged victorious, but it had to bid $40 million for acquiring the telecast rights. In comparison, the right to the 2006 FIFA World Cup was clinched at just $8 million, whereas that for 2002 got bagged for just $ 3 million. Even Ten Sports and Neo Sports were interested in acquiring the telecast rights. Ten Sports had placed a bid of $35 million, whereas Neo Sports stuck to its $28 million bid. One hears the entire scenario changed after calls for fresh bids were made. 
 
From the three interested parties, it was ESPN that emerged as the highest bidder. The profits which television channels out of airing sports event is evident from the fact that the 2006 world cup was viewed by more than 50 million people in just India. Consequently, the ESPN would be telecasting 275 international football games, including the 2010 FIFA World Cup and the FIFA Confederations Cup as the 32 teams gear up for the coveted trophy in South Africa between June 11 and July 11, 2010. The ESPN has clinched telecast rights for India, Pakistan, Sri Lanka, Bangladesh, Bhutan and Nepal.



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